|
The
IX International Specialized Exhibition of footwear, leather and fur
LEATHER
and SHOES 2005
1.
Information on the exhibition
| | Date
of event | January
25-28, 2005 | | | Place
of event | International
Exhibition Centre (Ukraine, Kiev, Brovarskoy prospekt, 15) |
| | The
organizers | PE
Art Expo Media Group, Ukrainian leather and shoes Union |
| | Number
of participants | 283
exhibitors (Austria, Azerbaijan, Belarus, Italy, Moldova, Poland, Russia, Slovenia,
Spain, Turkey and Ukraine) | | | Exhibition
area | 7800
sq.m. | 2.
Geography of the visitors During
four days of the exhibition the visitors arrived from all parts of Ukraine, Crimea,
Kiev (48,84%).
The representatives of foreign countries (0,92%), embassies
of Estonia, France, Italy, Macedonia, Russia, Sweden, Turkey.
| | Regional
division of visitors from Ukraine | | |
|
Region |
% |
| KIEV |
48,84 |
| Cherkassy |
1,89 |
| Chernigiv |
1,26 |
| Chernovtsy |
0,38 |
| Crimea |
4,1 |
| Dnepropetrovsk |
5,56 |
| Donetsk |
2,78 |
| Ivano-Frankivsk |
0,51 |
| Kharkiv |
1,64 |
| Kherson |
0,63 |
| Khmelnitskiy |
1,01 |
| Kiev |
8,21 |
| Kirovograd |
0,88 |
| Lugansk |
0,88 |
| Lviv |
4,42 |
| Nikolaev |
3,03 |
| Odessa |
2,53 |
| Poltava |
2,27 |
| Rivne |
0,63 |
| Sumy |
0,88 |
| Ternopol |
0,76 |
|
Vinnitsa | 1,64 |
| Volynskiy
(Lutsk) | 2,02 |
| Zakarpatye
(Uzhgorod) | 0,88 |
| Zaporozhye |
1,26 |
| Zhitomir |
2,77 |
| 3.
Visitors' profile
| |
| Kind
of activity | % |
| Retail
trade (leather articles, footwear, clothes, components,etc.) |
58,71 |
| Manufacturing |
25,38 |
| Wholesale
Trade (footwear, accessories, clothes and fabrics, etc.) |
12,13 |
| Studio
of individual sewing | 6,06 |
| Import
/ Export, distribution | 5,56 |
| Marketing,
advertising, design | 4,29 |
| Legal
organizations | 2,02 |
| Press,
publishing | 1,89 |
| Finance
/ Credit | 1,89 |
| Consulting |
1,77 |
| Public
authorities | 1,26 |
| Other
(transportation services, hotel service and etc.) |
8,9 |
| Note:
hereinafter percentage of the answers can be unequal to 100 %, so as variants
of answers were proposed at questionnairing.
4.
Official structure of the visitors
5.
Size of the enterprises and their structure
6.
Visiting the exhibition (purpose of visiting, directions requested)
| |
| Purpose |
% |
| To
find suppliers / to conclude contracts | 59,85 |
| To
evaluate present state of the market | 56,44 |
| To
receive information on novelties | 53,79 |
| To
find the business | 26,77 |
| To
become distributor/dealer | 11,99 |
| Need
in equipment | 9,09 |
| To
take part in seminar | 4,92 |
|
Other | 2,78 |
| 7.
Directions of the advertising campaign 1.
Direct mail.
2. Advertisement on big-boards (15 planes).
3. Advertising
in the Kiev underground.
4. Leather and Shoes, specialized magazine.
5.
The specialized editions.
6. The newspaper "Business".
7. Official
site of the organizers www.artexpoua.com.
8. Advertisement on FM radio stations. 8.
As to the interest in attending exhibitions in the forthcoming season 36,57 %
of interrogated visitors expressed their wish to receive invitation to the exhibition
Leather and Shoes; 3,72 % - are interested in the exhibition Textile-Expo-MODA
and 50,13 % are interested in both directions. |
