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The
XVII International Specialized Exhibition of footwear, leather
and fur
LEATHER and SHOES 2009
1. Information on the exhibition
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Date
of event |
January
27 - 30, 2009 |
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Place
of event |
International
Exhibition Centre (Ukraine, Kiev, Brovarskoy prospekt, 15) |
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The
organizers |
Ukrainian
leather and shoes Union |
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Number
of participants |
250
exhibitors (Czech Republik, Germany, Israel, Italy, Moldova, Poland, Romania, Russia, Spain, Turkey and Ukraine) |
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Exhibition
area |
9600
sq.m. |
2.
Geography of the visitors
During four days of the exhibition it was visited by 14424 people from 24 regions of Ukraine, AR Crimea, and from capital Kiev.
Also, there were representatives from Russia, Belorussia, Moldova, and such foreign countries as Austria, Spain, Italy and Finaland.
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Regional
division of visitors from Ukraine |
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|
Region
|
%
|
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KIEV and Kiev region
|
53,36
|
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Cherkassy
|
2,55
|
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Chernigiv
|
3,01
|
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Chernovtsy
|
1,24
|
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Crimea
|
1,62
|
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Dnepropetrovsk
|
3,94
|
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Donetsk
|
2,63
|
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Ivano-Frankivsk
|
1,00
|
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Kharkiv
|
2,47
|
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Kherson
|
1,24
|
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Khmelnitskiy
|
1,39
|
|
Kirovograd
|
0,62
|
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Lugansk
|
1,74
|
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Lviv
|
3,78
|
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Nikolaev
|
1,54
|
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Odessa
|
2,20
|
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Poltava
|
1,93
|
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Rivne
|
2,01
|
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Sumy
|
2,51
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Ternopol
|
0,77
|
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Vinnitsa
|
1,89
|
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Volynskiy
(Lutsk)
|
1,51
|
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Zakarpatye
(Uzhgorod)
|
0,27
|
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Zaporozhye
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1,20
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Zhitomir
|
2,28
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3.
Directions of Leather and Shoes exhibition
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Sections
of exhibition
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%
|
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Footwear
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77,00
|
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Manufacture
and processing of skins
|
17,00
|
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Ready leather,
raw materials
|
17,00
|
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Components
for footwear manufacture. Equipment
|
12,00
|
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Leather
clothes
|
15,00
|
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Note:
hereinafter percentage of the respondents can be unequal to 100 %, because
few positive answers in application are possible.
4.
Visitors' profile
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Kind
of activity
|
%
|
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Import
/ Export / Distribution
|
47,40
|
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Manufacturer
|
33,00
|
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Studio
of individual sewing
|
8,40
|
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Consulting
|
2,40
|
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Marketing,
advertising, design
|
5,50
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Press,
publishing
|
1,40
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Public
authorities
|
1,40
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5.
Types of visitors activities
6. Rank structure of visitors
7.
Visiting of exhibition (purpose of visit,
interested direction)
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Purpose
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%
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Choose
a supplier/ make contracts
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62,00
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To value
the market condition
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48,00
|
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To make
a retail purchase
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13,00
|
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To become
a distributor/ dealer
|
8,00
|
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Need
in equipment / SW
|
7,00
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8.
Directions of advertisement campaign
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1.
Special post dispatch of exhibition information
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2.
Big boards advertisement
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3.
Radio advertisement
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4.
Specialized press
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5.
TV advertisement
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|
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9.
Efficiency of advertisement campaign, %
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1.
Visitors have found out about the exhibition from received by post invitations – 66,40%
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2.
Information was received from the participants of the exhibition - 19,50%
|
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3.
Big boards - 7,90%
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4.
Radio advertisement - 5,90%
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5.
TV advertisement - 5,10%
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6.
Specialized press - 4,20%
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7.
Other (information, got from web, from previous exhibition) - 5,40%
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10.
As to the interest in attending exhibitions in the forthcoming season
93 % of interrogated visitors expressed their wish to receive
invitation to exhibitions, organized by Ukrainian Leather and Shoes Union.
Analytical
materials about exhibition Leather and Shoes 2008 '2
(22 - 25 July, 2008)
Analytical
materials about exhibition Leather and Shoes 2008 '1
(22 - 25 January, 2008)
Analytical
materials about exhibition Leather and Shoes 2007 '2
(24 - 27 July, 2007)
Analytical
materials about exhibition Leather and Shoes 2007
(23 - 26 January, 2007)
Analytical
materials about exhibition Leather and Shoes 2006 '2
(25 - 28 July, 2006)
Analytical
materials about exhibition Leather and Shoes 2006 (January
31 - February 3, 2006)
Analytical
materials about exhibition Leather and Shoes 2005 '2
(19 - 22 July, 2005)
Analytical
materials about exhibition Leather and Shoes 2005 (25
- 28 January, 2005)
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