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The
XIV International Specialized Exhibition of footwear, leather
and fur
LEATHER and SHOES 2007 '2
1. Information on the exhibition
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Date
of event |
July
24 - 27, 2007 |
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Place
of event |
International
Exhibition Centre (Ukraine, Kiev, Brovarskoy prospekt, 15) |
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The
organizers |
PE
Art Expo Media Group, Ukrainian leather and shoes Union |
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Number
of participants |
350
exhibitors (Austria, Azerbaijan, Belarus, France, Germany, Italy,
Moldova, Pakistan, Poland, Romania, Russia, Spain, Turkey and
Ukraine) |
| |
Exhibition
area |
11000
sq.m. |
2.
Geography of the visitors
During
four days of the exhibition the visitors arrived from all parts
of Ukraine, Crimea, Kiev (26,34%).
The representatives of Russia, Belarus, Moldova, Azerbaijan and
another foreign countries (5,38%), Spain, Italy, Poland, Germany,
Turkey, Israel, Hungary, Romania, China and USA.
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Regional
division of visitors from Ukraine |
| |
|
Region
|
%
|
|
KIEV
|
26,34
|
|
Cherkassy
|
4,85
|
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Chernigiv
|
3,93
|
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Chernovtsy
|
1,44
|
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Crimea
|
1,18
|
|
Dnepropetrovsk
|
4,06
|
|
Donetsk
|
3,67
|
|
Ivano-Frankivsk
|
0,39
|
|
Kharkiv
|
4,06
|
|
Kherson
|
0,66
|
|
Khmelnitskiy
|
0,66
|
|
Kiev
|
8,65
|
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Kirovograd
|
1,31
|
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Lugansk
|
1,05
|
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Lviv
|
5,90
|
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Nikolaev
|
1,97
|
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Odessa
|
5,37
|
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Poltava
|
3,80
|
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Rivne
|
1,57
|
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Sumy
|
0,52
|
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Ternopol
|
2,23
|
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Vinnitsa
|
2,10
|
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Volynskiy
(Lutsk)
|
1,57
|
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Zakarpatye
(Uzhgorod)
|
1,44
|
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Zaporozhye
|
2,49
|
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Zhitomir
|
3,41
|
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3.
Interesting directions of Leather and Shoes exhibition
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Sections
of exhibition
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%
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Footwear
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81,30
|
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Manufacture
and processing of skins
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18,96
|
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Leather
articles
|
16,88
|
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Components
for footwear manufacture. Equipment
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16,36
|
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Leather
and clothes
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14,29
|
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Note:
hereinafter percentage of the answers can be unequal to 100 %, so
as variants of answers were proposed at questionnairing.
4.
Visitors' profile
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Kind
of activity
|
%
|
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Import
/ Export / Distribution
|
40,45
|
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Manufacturing
|
37,16
|
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Studio
of individual sewing
|
8,36
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Marketing,
advertising, design
|
2,69
|
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Consulting
|
2,69
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Press,
publishing
|
1,64
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Finance
/ Credit
|
1,19
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Public
authorities
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0,60
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5.
Official structure of the visitors
6. Directions of the advertising campaign
1.
Direct mail.
2. Advertisement on big-boards.
3. Advertising in the Kiev underground.
4. The specialized editions.
5. Official site of the organizers www.artexpoua.com.
6. Advertisement on FM radio stations.
7.
As to the interest in attending exhibitions in the forthcoming season
83,90 % of interrogated visitors expressed their wish to receive
invitation to exhibitions, organized by Art Expo Media Group company
and Ukrainian Leather and Shoes Union.
Analytical
materials about exhibition Leather and Shoes 2007
(23 - 26 January, 2007)
Analytical
materials about exhibition Leather and Shoes 2006 '2
(25 - 28 July, 2006)
Analytical
materials about exhibition Leather and Shoes 2006 (January
31 - February 3, 2006)
Analytical
materials about exhibition Leather and Shoes 2005 '2
(19 - 22 July, 2005)
Analytical
materials about exhibition Leather and Shoes 2005 (25
- 28 January, 2005)
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