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The
XI International Specialized Exhibition of footwear, leather
and fur
LEATHER and SHOES 2006
1. Information on the exhibition
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Date
of event |
January
31 - February 3, 2006 |
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Place
of event |
International
Exhibition Centre (Ukraine, Kiev, Brovarskoy prospekt, 15) |
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The
organizers |
PE
Art Expo Media Group, Ukrainian leather and shoes Union |
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Number
of participants |
350
exhibitors (Austria, Belarus, Germany, Italy, Moldova, Poland,
Russia, Spain, Turkey and Ukraine) |
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Exhibition
area |
9000
sq.m. |
2.
Geography of the visitors
During
four days of the exhibition the visitors arrived from all parts
of Ukraine, Crimea, Kiev (48,12%).
The representatives of Russia, Belarus, Moldova, Estonia and another
foreign countries (3,48%), embassies of Turkey and Spain, Italy,
Poland, Germany, Czech republic, Canada.
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Regional
division of visitors from Ukraine |
| |
|
Region
|
%
|
|
KIEV
|
48,12
|
|
Cherkassy
|
0,72
|
|
Chernigiv
|
1,30
|
|
Chernovtsy
|
0,14
|
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Crimea
|
1,16
|
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Dnepropetrovsk
|
4,64
|
|
Donetsk
|
3,91
|
|
Ivano-Frankivsk
|
0,14
|
|
Kharkiv
|
3,48
|
|
Kherson
|
0,72
|
|
Khmelnitskiy
|
0,43
|
|
Kiev
|
10,43
|
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Kirovograd
|
0,87
|
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Lugansk
|
2,32
|
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Lviv
|
3,77
|
|
Nikolaev
|
1,59
|
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Odessa
|
1,45
|
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Poltava
|
1,45
|
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Rivne
|
1,01
|
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Sumy
|
1,01
|
|
Ternopol
|
1,16
|
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Vinnitsa
|
2,03
|
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Volynskiy
(Lutsk)
|
1,16
|
|
Zakarpatye
(Uzhgorod)
|
0,29
|
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Zaporozhye
|
1,45
|
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Zhitomir
|
1,74
|
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3.
Interesting directions of Leather and Shoes exhibition
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Sections
of exhibition
|
%
|
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Footwear
|
78,41
|
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Manufacture
and processing of skins
|
25,99
|
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Leather
and clothes
|
23,64
|
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Leather
articles
|
20,70
|
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Components
for footwear manufacture. Equipment
|
20,56
|
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Note:
hereinafter percentage of the answers can be unequal to 100 %, so
as variants of answers were proposed at questionnairing.
4.
Visitors' profile
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Kind
of activity
|
%
|
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Retail
trade (leather articles, footwear, clothes, furniture,
components,etc.)
|
46,26
|
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Manufacturing
|
27,57
|
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Wholesale
Trade
|
11,46
|
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Studio
of individual sewing
|
7,13
|
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Import
/ Export, distribution
|
4,44
|
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Marketing,
advertising, design
|
3,97
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Finance
/ Credit
|
1,17
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Press,
publishing
|
1,06
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Consulting
|
1,05
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Legal
organizations
|
0,82
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Public
authorities
|
0,82
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Other
(transportation services, hotel service and etc.)
|
7,48
|
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5.
Official structure of the visitors
6.
Size of the enterprises and their structure
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 |
|
|
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Structure
of the enterprises
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%
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State
|
10,81
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Commercial
|
84,23
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Representations
|
4,95
|
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7.
Visiting the exhibition (purpose of visiting, directions requested)
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Purpose
|
%
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To
find suppliers / to conclude contracts
|
54,42
|
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To
evaluate present state of the market
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49,48
|
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To
receive information on novelties
|
46,93
|
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To
find the business
|
22,07
|
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To
make retail purchase
|
11,31
|
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Need
in equipment
|
9,64
|
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To
become distributor/dealer
|
8,84
|
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To
take part in seminar
|
2,87
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Other
|
1,20
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8.
Directions of the advertising campaign
1.
Direct mail.
2. Advertisement on big-boards.
3. Advertising in the Kiev underground.
4. Leather and Shoes, specialized magazine.
5. The specialized editions.
6. The newspaper "Business".
7. Official site of the organizers www.artexpoua.com.
8. Advertisement on FM radio stations.
9.
As to the interest in attending exhibitions in the forthcoming season
85,33 % of interrogated visitors expressed their wish to receive
invitation to the exhibition Leather and Shoes; 56,21 % - Expo Shoes.
Analytical
materials about exhibition Leather and Shoes 2006 '2
(25 - 28 July, 2006)
Analytical
materials about exhibition Leather and Shoes 2005 '2
(19 - 22 July, 2005)
Analytical
materials about exhibition Leather and Shoes 2005 (25
- 28 January, 2005)
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