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The
XIX International Specialized Exhibition of footwear, leather
and fur
LEATHER and SHOES 2010
1. Information on the exhibition
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Date
of event |
January
26 - 29, 2010 |
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Place
of event |
International
Exhibition Centre (Ukraine, Kiev, Brovarskoy prospekt, 15) |
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The
organizers |
Ukrainian
leather and shoes Union |
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Number
of participants |
350
exhibitors (Australia, Belarus, Brazil, Bulgaria, Czech Republik, Germany, Greece, Italy, Moldova, Netherlands, Poland, Portugal, Romania, Russia, Turkey and Ukraine) |
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Exhibition
area |
10000
sq.m. |
2.
Geography of the visitors
During four days of the exhibition it was visited by 15800 people from 24 regions of Ukraine, AR Crimea, and from capital Kiev.
Also, there were representatives from Russia, Belorussia, Moldova, and such foreign countries as France, Italy, Poland, Romania and Turkey.
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Regional
division of visitors from Ukraine |
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|
Region
|
%
|
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KIEV and Kiev region
|
42,68
|
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Cherkassy
|
3,09
|
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Chernigiv
|
2,98
|
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Chernovtsy
|
0,85
|
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Crimea
|
2,20
|
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Dnepropetrovsk
|
4,56
|
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Donetsk
|
3,92
|
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Ivano-Frankivsk
|
0,58
|
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Kharkiv
|
3,25
|
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Kherson
|
1,62
|
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Khmelnitskiy
|
2,13
|
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Kirovograd
|
1,08
|
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Lugansk
|
1,82
|
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Lviv
|
4,02
|
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Nikolaev
|
1,60
|
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Odessa
|
2,94
|
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Poltava
|
2,69
|
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Rivne
|
2,22
|
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Sumy
|
2,09
|
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Ternopol
|
1,43
|
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Vinnitsa
|
1,78
|
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Volynskiy
(Lutsk)
|
1,86
|
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Zakarpatye
(Uzhgorod)
|
0,56
|
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Zaporozhye
|
2,15
|
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Zhitomir
|
3,03
|
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3.
Directions of Leather and Shoes exhibition
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Sections
of exhibition
|
%
|
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Footwear
|
58,00
|
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Leather clothes
|
13,00
|
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Ready leather, raw materials and processing skins
|
11,00
|
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Components
for footwear manufacture. Equipment
|
9,00
|
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Leather and fur clothes
|
9,00
|
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Note:
hereinafter percentage of the respondents can be unequal to 100 %, because
few positive answers in application are possible.
4.
Visitors' profile
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Kind of activity |
% |
Retail trade |
64,50 |
Manufacturer |
19,00 |
Import / Export / Distribution |
8,00 |
Studio of individual sewing |
4,00 |
Marketing, advertising, design |
1,40 |
Consulting |
1,00 |
Public authorities |
0,70 |
Finances / Credit |
0,60 |
Press, publishing |
0,60 |
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5. Rank structure of visitors
6.
Visiting of exhibition (purpose of visit,
interested direction)
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|
Purpose
|
%
|
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Choose
a supplier/ make contracts
|
48,20
|
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To value
the market condition
|
31,40
|
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To make
a retail purchase
|
9,50
|
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To become
a distributor/ dealer
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5,60
|
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Need
in equipment / SW
|
5,30
|
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7.
Directions of advertisement campaign
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1.
Special post dispatch of exhibition information
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2.
Radio advertisement
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3.
Specialized press
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4.
TV advertisement
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5.
Internet advertisement
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|
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8.
Efficiency of advertisement campaign, %
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1.
Visitors have found out about the exhibition from received by post invitations – 54,40%
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2.
Information was received from the participants of the exhibition - 20,60%
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3.
Internet advertisement - 9,80%
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4. TV advertisement - 5,20%
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5.
Radio advertisement - 4,00%
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6. Specialized press - 3,40%
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7.
Other (information from previous exhibition) - 2,60%
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9.
As to the interest in attending exhibitions in the forthcoming season
93,56 % of interrogated visitors expressed their wish to receive
invitation to exhibitions, organized by Ukrainian Leather and Shoes Union.
Analytical
materials about exhibition Leather and Shoes 2009 '2
(21 - 24 July, 2010)
Analytical
materials about exhibition Leather and Shoes 2009 '1
(27 - 30 January, 2009)
Analytical
materials about exhibition Leather and Shoes 2008 '2
(22 - 25 July, 2008)
Analytical
materials about exhibition Leather and Shoes 2008 '1
(22 - 25 January, 2008)
Analytical
materials about exhibition Leather and Shoes 2007 '2
(24 - 27 July, 2007)
Analytical
materials about exhibition Leather and Shoes 2007
(23 - 26 January, 2007)
Analytical
materials about exhibition Leather and Shoes 2006 '2
(25 - 28 July, 2006)
Analytical
materials about exhibition Leather and Shoes 2006 (January
31 - February 3, 2006)
Analytical
materials about exhibition Leather and Shoes 2005 '2
(19 - 22 July, 2005)
Analytical
materials about exhibition Leather and Shoes 2005 (25
- 28 January, 2005)
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