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The
VIII International Specialized Exhibition of Shoes
ART EXPO SHOES 2009 '1
1. Information on the exhibition
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Date
of event |
April 7 - 10, 2009 |
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Place
of event |
International
Exhibition Centre (Ukraine, Kiev, Brovarskoy prospekt, 15) |
| |
The
organizers |
Ukrainian
Leather and Shoes Union |
| |
Number
of participants |
90
exhibitors (incl. 25 foreign) |
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Exhibition
area |
3500
sq.m. |
2.
Geography of the visitors
During
four days of the exhibition the visitors arrived from all parts
of Ukraine, Crimea, Kiev and Kiev region (55,66%).
The representatives of Russia, Belarus, Moldova and
another foreign countries (0,67%) Germany, Italy, Spain.
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Regional
division of visitors from Ukraine |
| |
|
Region
|
%
|
|
Kiev and Kiev region
|
55,66
|
|
Cherkassy
|
2,39
|
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Chernigiv
|
3,26
|
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Chernovtsy
|
0,60
|
|
Crimea
|
2,66
|
|
Dnepropetrovsk
|
2,55
|
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Donetsk
|
3,26
|
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Ivano-Frankivsk
|
0,60
|
|
Kharkiv
|
1,96
|
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Kherson
|
0,92
|
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Khmelnitskiy
|
0,87
|
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Kirovograd
|
0,65
|
|
Lugansk
|
2,88
|
|
Lviv
|
1,68
|
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Nikolaev
|
1,47
|
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Odessa
|
3,64
|
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Poltava
|
3,80
|
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Rivne
|
1,63
|
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Sumy
|
1,41
|
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Ternopol
|
0,65
|
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Vinnitsa
|
1,52
|
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Volynskiy
(Lutsk)
|
0,82
|
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Zakarpatye
(Uzhgorod)
|
0,22
|
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Zaporozhye
|
1,03
|
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Zhitomir
|
2,34
|
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3.
Visitor's profile
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|
Kind
of activity
|
%
|
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Import
/ Export / Distribution
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53,90
|
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Manufacturer
|
23,00
|
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Consulting
|
6,30
|
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Studio of individual sewing
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6,00
|
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Marketing / Advertising / Design
|
4,80
|
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Finance / Credit
|
2,80
|
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Public authorities
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1,90
|
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Press / Publishing
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1,40
|
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Note:
hereinafter percentage of the respondents can be unequal to 100%,
because few positive answers in application are possible.
4. Rank
structure of visitors
5.
Visiting of exhibition (purpose of visit,
interested direction)
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Purpose
|
%
|
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Choose
a supplier/ make contracts
|
60,60
|
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To value
the market condition
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39,10
|
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To make
a retail purchase
|
9,70
|
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To become
a distributor/ dealer
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6,00
|
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Need
in equipment / SW
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4,30
|
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6.
Directions of advertisement campaign
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1.
Special post dispatch of exhibition information
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2.
Big boards advertisement
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3.
Radio advertisement
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4.
Specialized press
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5.
TV advertisement
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7.
As to the interest in attending exhibitions in the forthcoming season
84 % of interrogated visitors expressed their wish to receive
invitation to exhibitions, organized by Ukrainian Leather and Shoes Union.
Analytical
materials about exhibition Art Expo Shoes 2008 '2
(7 - 10 October, 2008)
Analytical
materials about exhibition Art Expo Shoes 2006 '2
(17 - 20 October, 2006)
Analytical
materials about exhibition Art Expo Shoes 2005 (23
- 25 November, 2005)
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