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The
VII International Specialized Exhibition of Shoes
ART EXPO SHOES 2008 '2
1. Information on the exhibition
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Date
of event |
October
7 - 10, 2008 |
| |
Place
of event |
International
Exhibition Centre (Ukraine, Kiev, Brovarskoy prospekt, 15) |
| |
The
organizers |
Ukrainian
Leather and Shoes Union |
| |
Number
of participants |
120
exhibitors (incl. 20 foreign) |
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Exhibition
area |
7000
sq.m. |
2.
Geography of the visitors
During
four days of the exhibition the visitors arrived from all parts
of Ukraine, Crimea, Kiev and Kiev region (44,50%).
The representatives of Russia, Moldova, Azerbaijan and
another foreign countries (1,10%) Austria, Italy, Spain, Finland.
| |
Regional
division of visitors from Ukraine |
| |
|
Region
|
%
|
|
Kiev and Kiev region
|
44,50
|
|
Cherkassy
|
3,50
|
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Chernigiv
|
2,90
|
|
Chernovtsy
|
0,10
|
|
Crimea
|
2,65
|
|
Dnepropetrovsk
|
3,50
|
|
Donetsk
|
4,70
|
|
Ivano-Frankivsk
|
1,76
|
|
Kharkiv
|
3,00
|
|
Kherson
|
0,70
|
|
Khmelnitskiy
|
1,60
|
|
Kirovograd
|
0,80
|
|
Lugansk
|
2,50
|
|
Lviv
|
3,30
|
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Nikolaev
|
1,00
|
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Odessa
|
2,20
|
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Poltava
|
4,40
|
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Rivne
|
2,00
|
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Sumy
|
3,20
|
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Ternopol
|
1,40
|
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Vinnitsa
|
2,30
|
|
Volynskiy
(Lutsk)
|
2,50
|
|
Zakarpatye
(Uzhgorod)
|
0,29
|
|
Zaporozhye
|
2,20
|
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Zhitomir
|
1,90
|
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3.
Visitor's profile
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|
Kind
of activity
|
%
|
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Import
/ Export / Distribution
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55,30
|
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Manufacturer
|
25,40
|
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Consulting
|
7,10
|
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Studio of individual sewing
|
6,50
|
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Marketing / Advertising / Design
|
5,00
|
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Finance / Credit
|
4,00
|
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Press / Publishing
|
2,30
|
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Public authorities
|
1,10
|
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Note:
hereinafter percentage of the respondents can be unequal to 100%,
because few positive answers in application are possible.
4. Rank
structure of visitors
5.
Visiting of exhibition (purpose of visit,
interested direction)
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|
Purpose
|
%
|
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Choose
a supplier/ make contracts
|
67,00
|
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To value
the market condition
|
47,00
|
|
To make
a retail purchase
|
9,90
|
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To become
a distributor/ dealer
|
9,00
|
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Need
in equipment / SW
|
5,50
|
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6.
Directions of advertisement campaign
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1.
Special post dispatch of exhibition information
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2.
Big boards advertisement
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3.
Radio advertisement
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4.
Specialized press
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5.
TV advertisement
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7.
As to the interest in attending exhibitions in the forthcoming season
84 % of interrogated visitors expressed their wish to receive
invitation to exhibitions, organized by Ukrainian Leather and Shoes Union.
Analytical
materials about exhibition Art Expo Shoes 2006 '2
(17 - 20 October, 2006)
Analytical
materials about exhibition Art Expo Shoes 2005 (23
- 25 November, 2005)
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