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The
III International Specialized Exhibition of footwear
EXPO SHOES 2006 '2
1. Information on the exhibition
| |
Date
of event |
October
17 - 20, 2006 |
| |
Place
of event |
International
Exhibition Centre (Ukraine, Kiev, Brovarskoy prospekt, 15) |
| |
The
organizers |
PE
Art Expo Media Group, Ukrainian leather and shoes Union |
| |
Number
of participants |
65
exhibitors (Russia, Poland, Belarus, Germany and Ukraine) |
| |
Exhibition
area |
4000
sq.m. |
2.
Geography of the visitors
During
four days of the exhibition the visitors arrived from all parts
of Ukraine, Crimea, Kiev (54,24%).
The representatives of Belarus, Moldova, Russia and another foreign
countries (3,60%) - Poland, Greece, embassie of Spain.
| |
Regional
division of visitors from Ukraine |
| |
|
Region
|
%
|
|
KIEV
|
54,24
|
|
Cherkassy
|
1,03
|
|
Chernigiv
|
2,31
|
|
Chernovtsy
|
0,77
|
|
Crimea
|
2,83
|
|
Dnepropetrovsk
|
3,08
|
|
Donetsk
|
2,06
|
|
Ivano-Frankivsk
|
0,77
|
|
Kharkiv
|
1,54
|
|
Kherson
|
0,51
|
|
Khmelnitskiy
|
1,29
|
|
Kiev
|
9,51
|
|
Kirovograd
|
0,26
|
|
Lugansk
|
0,26
|
|
Lviv
|
1,29
|
|
Nikolaev
|
1,03
|
|
Odessa
|
0,77
|
|
Poltava
|
3,08
|
|
Rivne
|
0,77
|
|
Sumy
|
2,83
|
|
Ternopol
|
0,51
|
|
Vinnitsa
|
1,54
|
|
Volynskiy
(Lutsk)
|
0,26
|
|
Zakarpatye
(Uzhgorod)
|
0,51
|
|
Zaporozhye
|
1,54
|
|
Zhitomir
|
1,80
|
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3.
Visitors' profile
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|
Kind
of activity
|
%
|
|
Retail
trade (leather articles, footwear, clothes, components,etc.)
|
50,77
|
|
Manufacturing
|
23,08
|
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Wholesale
Trade (footwear, accessories, clothes and fabrics, etc.)
|
12,92
|
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Studio
of individual sewing
|
6,15
|
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Import
/ Export, distribution
|
5,54
|
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Marketing,
advertising, design
|
2,77
|
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Consulting
|
2,77
|
|
Press,
publishing
|
1,85
|
|
Legal
organizations
|
1,85
|
|
Finance
/ Credit
|
1,54
|
|
Public
authorities
|
0,31
|
|
Other
(transportation services, hotel service and etc.)
|
12,92
|
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Note:
hereinafter percentage of the answers can be unequal to 100 %, so
as variants of answers were proposed at questionnairing.
4.
Official structure of the visitors
5.
Size of the enterprises and their structure
6.
Visiting the exhibition (purpose of visiting, directions requested)
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|
Purpose
|
%
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To
evaluate present state of the market
|
56,00
|
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To
receive information on novelties
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55,38
|
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To
find suppliers / to conclude contracts
|
52,62
|
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To
find the business
|
21,23
|
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To
make retail purchase
|
19,08
|
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Need
in equipment
|
9,54
|
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To
become distributor/dealer
|
8,62
|
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To
take part in seminar
|
4,31
|
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Other
|
14,46
|
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7.
Directions of the advertising campaign
1.
Direct mail.
2. Advertisement on big-boards.
3. Advertising in the Kiev underground.
4. The specialized editions.
5. The newspaper "Business".
6. Official site of the organizers www.artexpoua.com.
7. Advertisement on FM radio stations.
8.
As to the interest in attending exhibitions in the forthcoming season
53,67 % of interrogated visitors expressed their wish to receive
invitation to the exhibition Leather and Shoes; 46,33 % - are interested
in the exhibition Expo Shoes.
See
another analytical materials:
Leather
and Shoes 2006 '2 (July 25 - 28,
2006)
Expo
Shoes 2006 '1 (April 25 - 28, 2006)
Leather
and Shoes 2006 '1 (January 31 -
February 3, 2006)
Expo Shoes
2005 '1 (November 23 - 25, 2005)
Leather and
Shoes 2005 '2 (July 19 - 22, 2005)
Leather and
Shoes 2005 '1 (January 25 - 28,
2005)
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