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The
I International Specialized Exhibition of footwear
EXPO SHOES 2005
1. Information on the exhibition
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Date
of event |
November
23 - 25, 2005 |
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Place
of event |
International
Exhibition Centre (Ukraine, Kiev, Brovarskoy prospekt, 15) |
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The
organizers |
PE
Art Expo Media Group, Ukrainian leather and shoes Union, Mosshoes
(Moscow) |
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Number
of participants |
74
exhibitors (Russia, Poland, Spain, Germany, Moldova, Switzerland
and Ukraine) |
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Exhibition
area |
4500
sq.m. |
2.
Geography of the visitors
During
four days of the exhibition the visitors arrived from all parts
of Ukraine, Crimea, Kiev (47,95%).
The representatives of Belarus, Moldova, Russia and another foreign
countries (1,61%) - Brasilia, USA, Turkey, embassie of Malaiziya.
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Regional
division of visitors from Ukraine |
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|
Region
|
%
|
|
KIEV
|
47,95
|
|
Cherkassy
|
1,03
|
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Chernigiv
|
2,93
|
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Chernovtsy
|
0,44
|
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Crimea
|
2,79
|
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Dnepropetrovsk
|
4,25
|
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Donetsk
|
2,49
|
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Ivano-Frankivsk
|
0,29
|
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Kharkiv
|
4,40
|
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Kherson
|
1,03
|
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Khmelnitskiy
|
0,73
|
|
Kiev
|
9,24
|
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Kirovograd
|
0,29
|
|
Lugansk
|
2,93
|
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Lviv
|
2,64
|
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Nikolaev
|
1,03
|
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Odessa
|
2,93
|
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Poltava
|
1,76
|
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Rivne
|
1,32
|
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Sumy
|
1,17
|
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Ternopol
|
0,88
|
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Vinnitsa
|
1,47
|
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Volynskiy
(Lutsk)
|
1,03
|
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Zakarpatye
(Uzhgorod)
|
1,17
|
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Zaporozhye
|
1,17
|
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Zhitomir
|
1,03
|
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3.
Visitors' profile
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Kind
of activity
|
%
|
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Retail
trade (leather articles, footwear, clothes, components,etc.)
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51,47
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Manufacturing
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21,11
|
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Wholesale
Trade (footwear, accessories, clothes and fabrics, etc.)
|
13,78
|
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Studio
of individual sewing
|
5,87
|
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Import
/ Export, distribution
|
5,28
|
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Marketing,
advertising, design
|
4,55
|
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Consulting
|
2,05
|
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Press,
publishing
|
1,61
|
|
Legal
organizations
|
1,47
|
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Finance
/ Credit
|
1,17
|
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Public
authorities
|
1,03
|
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Other
(transportation services, hotel service and etc.)
|
8,50
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Note:
hereinafter percentage of the answers can be unequal to 100 %, so
as variants of answers were proposed at questionnairing.
4.
Official structure of the visitors
5.
Size of the enterprises and their structure
6.
Visiting the exhibition (purpose of visiting, directions requested)
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Purpose
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%
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To
receive information on novelties
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53,37
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To
find suppliers / to conclude contracts
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53,08
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To
evaluate present state of the market
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52,93
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To
find the business
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24,34
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To
make retail purchase
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14,37
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To
become distributor/dealer
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8,21
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Need
in equipment
|
6,30
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To
take part in seminar
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5,28
|
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Other
|
1,47
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7.
Directions of the advertising campaign
1.
Direct mail.
2. Advertisement on big-boards.
3. Advertising in the Kiev underground.
4. The specialized editions.
5. The newspaper "Business".
6. Official site of the organizers www.artexpoua.com.
7. Official site of the organizers www.mosshoes.com.
8. Advertisement on FM radio stations.
8.
As to the interest in attending exhibitions in the forthcoming season
81,30 % of interrogated visitors expressed their wish to receive
invitation to the exhibition Leather and Shoes; 40,17 % - are interested
in the exhibition Textile-Expo-MODA; 53,72 % - Expo Shoes; and 33,02
% are interested in all directions.
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