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The
X International Specialized Exhibition of Shoes
ART EXPO SHOES 2010 '1
1. Information on the exhibition
| |
Date
of event |
March 30 - April 2, 2010 |
| |
Place
of event |
International
Exhibition Centre (Ukraine, Kiev, Brovarskoy prospekt, 15) |
| |
The
organizers |
Ukrainian
Leather and Shoes Union |
| |
Number
of participants |
120 exhibitors |
| |
Exhibition
area |
more 5000
sq.m. |
2.
Geography of the visitors
During
four days of the exhibition the visitors arrived from all parts
of Ukraine, Crimea, Kiev and Kiev region (51,06%).
The representatives of Russia, Belarus, Moldova, Poland and
another foreign countries Denmark, Turkey.
| |
Regional
division of visitors from Ukraine |
| |
|
Region
|
%
|
|
Kiev and Kiev region
|
51,06
|
|
Cherkassy
|
3,70
|
|
Chernigiv
|
3,88
|
|
Chernovtsy
|
0,44
|
|
Crimea
|
3,35
|
|
Dnepropetrovsk
|
3,92
|
|
Donetsk
|
3,26
|
|
Ivano-Frankivsk
|
0,53
|
|
Kharkiv
|
2,82
|
|
Kherson
|
1,50
|
|
Khmelnitskiy
|
1,94
|
|
Kirovograd
|
1,50
|
|
Lugansk
|
1,72
|
|
Lviv
|
1,15
|
|
Nikolaev
|
0,79
|
|
Odessa
|
3,00
|
|
Poltava
|
3,13
|
|
Rivne
|
1,06
|
|
Sumy
|
1,76
|
|
Ternopol
|
0,88
|
|
Vinnitsa
|
1,54
|
|
Volynskiy
(Lutsk)
|
0,75
|
|
Zakarpatye
(Uzhgorod)
|
0,66
|
|
Zaporozhye
|
1,94
|
|
Zhitomir
|
2,42
|
|
3.
Visitor's profile
| |
|
Kind
of activity
|
%
|
|
Retailment
|
67,90
|
|
Manufacturer
|
14,00
|
|
Import
/ Export / Distribution
|
9,10
|
|
Consulting
|
2,30
|
|
Marketing / Advertising / Design
|
2,20
|
|
Studio of individual sewing
|
1,90
|
|
Finance / Credit
|
1,10
|
|
Public authorities
|
1,10
|
|
Press / Publishing
|
0,70
|
|
Note:
hereinafter percentage of the respondents can be unequal to 100%,
because few positive answers in application are possible.
4. Rank
structure of visitors
5.
Visiting of exhibition (purpose of visit,
interested direction)
| |
|
Purpose
|
%
|
|
Choose
a supplier
|
49,10
|
|
To value
the market condition
|
31,10
|
|
To make
a retail purchase
|
11,20
|
|
To become
a distributor
|
5,50
|
|
Need
in equipment
|
3,20
|
|
6.
Directions of advertisement campaign
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|
1.
Special post dispatch of exhibition information
|
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2.
Internet advertisement
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3.
Radio advertisement
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4.
Specialized press
|
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5.
TV advertisement
|
|
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7.
As to the interest in attending exhibitions in the forthcoming season
95,4 % of interrogated visitors expressed their wish to receive
invitation to exhibitions, organized by Ukrainian Leather and Shoes Union.
Analytical
materials about exhibition Art Expo Shoes 2009 '2
(October 6 - 9 , 2009)
Analytical
materials about exhibition Art Expo Shoes 2009 '1
(7 - 10 April, 2009)
Analytical
materials about exhibition Art Expo Shoes 2008 '2
(7 - 10 October, 2008)
Analytical
materials about exhibition Art Expo Shoes 2006 '2
(17 - 20 October, 2006)
Analytical
materials about exhibition Art Expo Shoes 2005 (23
- 25 November, 2005)
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