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The
IX International Specialized Exhibition of Shoes
ART EXPO SHOES 2009 '2
1. Information on the exhibition
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Date
of event |
October 6 - 9, 2009 |
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Place
of event |
International
Exhibition Centre (Ukraine, Kiev, Brovarskoy prospekt, 15) |
| |
The
organizers |
Ukrainian
Leather and Shoes Union |
| |
Number
of participants |
60
exhibitors (incl. 20 foreign) |
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Exhibition
area |
more 2500
sq.m. |
2.
Geography of the visitors
During
four days of the exhibition the visitors arrived from all parts
of Ukraine, Crimea, Kiev and Kiev region (52,54%).
The representatives of Russia, Belarus, Moldova and
another foreign countries France, Italy.
| |
Regional
division of visitors from Ukraine |
| |
|
Region
|
%
|
|
Kiev and Kiev region
|
52,54
|
|
Cherkassy
|
2,92
|
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Chernigiv
|
3,84
|
|
Chernovtsy
|
1,08
|
|
Crimea
|
0,23
|
|
Dnepropetrovsk
|
2,23
|
|
Donetsk
|
3,69
|
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Ivano-Frankivsk
|
0,77
|
|
Kharkiv
|
2,23
|
|
Kherson
|
1,38
|
|
Khmelnitskiy
|
1,23
|
|
Kirovograd
|
2,15
|
|
Lugansk
|
2,38
|
|
Lviv
|
2,07
|
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Nikolaev
|
1,31
|
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Odessa
|
2,76
|
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Poltava
|
4,15
|
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Rivne
|
2,53
|
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Sumy
|
2,61
|
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Ternopol
|
0,69
|
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Vinnitsa
|
1,00
|
|
Volynskiy
(Lutsk)
|
0,54
|
|
Zakarpatye
(Uzhgorod)
|
1,31
|
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Zaporozhye
|
1,08
|
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Zhitomir
|
2,61
|
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3.
Visitor's profile
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|
Kind
of activity
|
%
|
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Retailment
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66,30
|
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Manufacturer
|
13,00
|
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Import
/ Export / Distribution
|
10,10
|
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Studio of individual sewing
|
3,40
|
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Marketing / Advertising / Design
|
2,40
|
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Consulting
|
1,40
|
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Public authorities
|
1,30
|
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Finance / Credit
|
1,30
|
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Press / Publishing
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0,60
|
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Note:
hereinafter percentage of the respondents can be unequal to 100%,
because few positive answers in application are possible.
4. Rank
structure of visitors
5.
Visiting of exhibition (purpose of visit,
interested direction)
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Purpose
|
%
|
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Choose
a supplier
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48,90
|
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To value
the market condition
|
33,80
|
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To make
a retail purchase
|
9,20
|
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To become
a distributor
|
4,80
|
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Need
in equipment
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3,40
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6.
Directions of advertisement campaign
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1.
Special post dispatch of exhibition information
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2.
Big boards advertisement
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3.
Radio advertisement
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4.
Specialized press
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5.
TV advertisement
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7.
As to the interest in attending exhibitions in the forthcoming season
94,48 % of interrogated visitors expressed their wish to receive
invitation to exhibitions, organized by Ukrainian Leather and Shoes Union.
Analytical
materials about exhibition Art Expo Shoes 2009 '1
(7 - 10 April, 2009)
Analytical
materials about exhibition Art Expo Shoes 2008 '2
(7 - 10 October, 2008)
Analytical
materials about exhibition Art Expo Shoes 2006 '2
(17 - 20 October, 2006)
Analytical
materials about exhibition Art Expo Shoes 2005 (23
- 25 November, 2005)
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